As part of the AS220 Youth Apprentice Program, the Product Design team runs the AS220 Youth Online Store. The Online Store was launched in September, 2014 and includes shirts, mixtapes, tote bags, stickers, paintings, photos, buttons, prints and more, all created by AS220 Youth members, with profits either going directly to youth or supporting their employment. The Product Design team develops and produces original merchandise, from initial designs through prototyping and production. After a product is created, we oversee its documentation through modeling and photoshoots, and decide on a pricing and sales strategy before using WordPress to create a page for it on our Online Store. We then use newsletters, social media, and promotional events to advertise our products, and we oversee all online and in-person sales, inventory, and order fulfillment.